Over a hundred entries. Tens of thousands of dollars in charity to a local children's hospital on the line. A video contest: come up with the best family dance number. Winners also pocket a pretty nice chunk of change for themselves. What would you do, hot shot? What would you do?
If you wanted to win, you did this. Presumably anyone else who just set up a camcorder in their living room and filmed themselves dressed up as Grease now feels really, really outclassed. The Super Phayre family ended up winning third prize: $1500 for them, and ten times that amount for a children's hospital. The Phayres run a video production studio, so odds are they did all the jaw-dropping postproduction work in-house, because man o man what they put on screen was a lot more than $1500.
The contest was held by Primrose Schools, a franchise of educational childcare facilities. The majority of the dance-off proceeds go to the Children's Miracle Network hospitals, based in Salt Lake City.
There is no word on whether Phayres, upon hearing the news that they won, swung their arms from side to side, took one step, and then went ahead and took that step again. Second was a "Beat It" parody -- which means that first prize may still be open to the Belmonts, or Kongs, or Blazkowitzes, or one of the other gaming families.