I thought that Kotaku broke this. But Kotaku credited TinyCartridge. And TinyCartridge passed the credit to a dude named Spike who posts on NeoGAF. When i find out that Spike heard form his buddy Colin down the street, I'll duly update this.
Anyway, the "news" is that those Club Nintendo "coins" you earn for registering your hardware and taking surveys and marketing tasks like that can be used for the one thing you'd assume they'd always have been created for: downloading video games. Titles like Super Mario Kart and Mario vs. Donkey Kong: Minis March Again! Honestly, I'm a bit puzzled what the coins's possible purpose was, other than faux-decorative, if they couldn't be used for games? Ringtones? Pictures of Pokemon? Nintendo doesn't do DLC: what do people get for joining Club Nintendo, and continuing to be a good Nintendo Maniac and jump through all the hoops?
(Puts corncob pipe in mouth, leans back in cane rocking chair, sips saspirilla) In my day, when you registered your Nintendo -- yeah, that's a noun -- when you registered it you got a free magazine! Nintendo Power! Lotta Ninja Turtles on the cover every month. Howard and Nester comics inside. Plus a map of Link's Adventure. (Reaches out with extremely wrinkled, liver-spotted hand to touch a d-pad.) This was how I moved. (Touches the A button). This shot a spread gun.